The difference between clarity and clutter is concision, your objective is to achieve information balance.

Don’t just be concise in your content, be concise in your interface too. Ensure that everything has a reason for being there, aesthetics are expected but must be functional, whether that function imparts information or elicits emotion.

In the war against clutter:

  • Be ruthless
  • Be aware
  • Remember context

Always ask yourself: “Is that necessary?”

If it isn’t cut it.