If I was to use a single word to apply to everything I try to do with regards to UX, that word would be “clarity”. I know it seems like a silly thing to think about, but many of the practices of UX come from strategic processes of simplification. In everything I do the first thing that I try to achieve, regardless of the task, is clarity.

Sometimes for myself but mostly for the user. Does this change make things clearer? In this sea of confusion can you read this? can you see it, is it comfortable?

Clarity doesn’t only describe an object, it decribes the task, the location and the result you’re trying to achieve.

If what you are attempting is not clear, then you have failed before you even start.

The first question you ask yourself when trying to achieve something is “Is this clear?” and last question is “Can this be clearer?”.